If you follow Gelicious Nail Co, you will have noticed how we embrace richer, deeper nail colours when the cooler weather arrives.
This season, Gelicious owner Tatyana (incidentally a fine fashion devotee) wanted to create a collection of colours that were magnificent for Winter, but absolutely wearable all year round. So...voila!
Say hello to the new collection, Walking Fashion Lane - a capsule collection of incredibly wearable hues designed to take a supporting role in any cool weather outfit.
Each colour in Walking Fashion Lane pays homage to one of the world’s iconic shopping strips. And while we can’t yet travel far, the range is designed to celebrate the days when shopping across the globe returns.
Tatyana says, “Each colour represents our love for fashion and takes us on a trip down Fashion Lane… to the streets which are vibrant, full of colour and celebrate a love of all things beautiful".
The Walking Fashion Lane collection includes:
Collins Street: Hello, coffee capital! A rich, deep, chocolate colour that looks striking on both short and long nails. A true brown.
Oxford Street: A neutral like no other. This is a cool nude with a touch of gardenia. Wintery, yet timeless for any season. A true fashion statement.
Fifth Avenue: This fresh hue is the new black! Sophisticated and vogue-like, it’s a fitting nod to The Big (green) Apple.
Rodeo Drive: A bold, burnt orange. A sassy and confident colour made for strolling down the famous Beverly Hills strip.
Champs-Élysées: A deep, rich red that embodies the grandeur and elegance of Paris. An oh-so-chic colour that should be just as much a staple as blue jeans and a striped tee.
Via Del Corso: Warm like sunshine! A great shade on all skin tones. A true mustard yellow.
These new gel colours are perfect for using with our DIY Peel-Off Gel Nail Starter Kits, or for salon owners creating traditional gel manicures. Anyone can use the Gelicious Peel-Off Gel Nail System to create salon-quality gel manicures from the comfort of the couch. If you love all things fashion and self-care rituals, using Gelicious is a fun and safe way to create beautiful manicures yourself!
The Walking Fashion Lane Campaign
We are so incredibly excited to once again partner up with makeup marvel Hilary Holmes for the launch of Walking Fashion Lane.
With the help of an impressive creative team consisting of Lauren Schulz, Elaine Marshall, Film & Edit Co, and model Ina Anackov, Tatyana and Hilary came together to release their creative visions; the Walking Fashion Lane collection by Gelicious brought to life in the very first campaign for Hilary’s Holme Beauty.